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- PMLiVE

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What kind of customer data are you getting?

How to collect the proper data to discover how to act next.

Anthill Agency

- PMLiVE

European prostate cancer treatment is changing – what are the opportunities for marketers?

Consultant Jeremy Poland examines some of the key dynamics in prostate cancer multi-disciplinary teams across Europe and how the recent trends impact the opportunities available to healthcare marketers.

Blue Latitude Health

Why isn’t your segmentation working?

How to develop an actionable segmentation for pharma and healthcare marketing that delivers real commercial value.

Blue Latitude Health

Legal developments in product liability

With restrictive legislation and recent landmark cases, the medical industry is under increasing legal pressure

- PMLiVE

Client relationships in the ever-changing marketing landscape

Client Lead Ben Routley talks about what Blue Latitude Health do to set ourselves apart, and what our secret to building long-lasting client relationships is.

Blue Latitude Health

- PMLiVE

Social media and inflation penalties for generic drugs

US generic drug companies are under more scrutiny as the US public becomes more vocal 

- PMLiVE

Brand teams: They’re not what you think they are

Head of Commercial Matt Bolton of Blue Latitude Health breaks down what we mean when we talk about eliminating the last silos in pharma marketing.

Blue Latitude Health

Life hacks to stay safe online

Conducting our cyber lives, we easily forget and probably ignore the dangers our careless online behaviour can cause. Our new blog provides advice on personal IT to help you to...

Say Communications

Can Bitcoin make your medical records more secure?

Discover why the data encryption technology 'blockchain' could be the safest option for the future of medical records storage

Say Communications

How to nail pre-launch positioning in Pharma

Head of Commercial Matt Bolton lays out three key points for getting your pre-launch positioning right in Pharma and healthcare.

Blue Latitude Health

How do you solve a problem like non-adherence? Part 2

Following her previous piece on patient medical non-adherence, Head of Customer Experience Elisa del Galdo takes a look at the different patient personas that emerge during the diagnosis and treatment...

Blue Latitude Health

How to design patient services with social media within the ABPI code guidelines

In this blog, Senior Consultant Craig Moore, from the Blue Latitude Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.

Blue Latitude Health

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