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public affairs

- PMLiVE

Making the switch to OTC

Loyalty strategies are much easier to implement in the OTC segment making switching an attractive option for pharma

- PMLiVE

How to future-proof your brand

Step up your branding expertise to ward off untimely competition and negate the passing of the years

- PMLiVE

JMC Partners appoints veteran healthcare communicator

Alexa Knight takes on role of director of policy and projects

- PMLiVE

MHRA streamlines POM-OTC reclassification rules

Aims to speed the process of switching drug status from prescription-only to over-the-counter

- PMLiVE

Bray Leino opens health and wellbeing PR practice

Appoints Hayley Knight to run Rx, OTC and wellbeing services

- PMLiVE

Reckitt trumps Bayer with $1.4bn bid for Schiff Nutrition

Could spark bidding war for the consumer health company

Government accused of blocking patients from drug pricing talks

Coalition of cancer charities calls for a central role in pricing negotiations

- PMLiVE

Edelman strengthens healthcare offering with new appointment

Camilla Horwood takes on role of head of health public affairs, UK

- PMLiVE

Q&A – Catherine Oliver, managing director, Red Door Communications

Where are they now? Communiqué Awards Young Achiever winner 2004

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