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Communiqué 53 Cover Image
- PMLiVE

Publicis Life Brands Resolute

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Digital influencer marketing

How good stories can drive value for brands, products and companies

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Sweet emotion

Are we harnessing the full emotional power of brand creativity?

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UK marketing agency Purple opens Sao Paulo office

New location is the agency’s first in South America

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Ogilvy & Mather’s ‘Breathless choir’ wins top pharma prize at Lions Health

FCB’s ‘Project literacy’ and DAVID’s ‘Manboobs’ also take home Grand Prix awards

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Powerful thinking provokes change

But what does innovation really mean to us?

Lucid

Future-proofing with a comprehensive talent development strategy

Lucid Group is an award-winning group of specialist medical education companies. Over the years, Lucid has developed a strong culture of empowerment, thought-leadership, entrepreneurship and passion to improve outcomes for...

Lucid Group Communications Limited

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GSK signs up for the ‘dawn of cognitive advertising’

Its consumer health arm is among the first to use new IBM offering Watson Ads

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Improving patient outcomes, recognising excellence

Medical education is expanding beyond message delivery into demonstrating that the education actually improves patient outcomes, says Lucid’s Jan Steele

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Catalyx and Health Agency form strategic partnership

Will create targeted healthcare campaigns with crowdsourced intelligence

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Shaking up medical communication

...we’re talking to you

Lucid reach the shortlist for Communiqué 2016 in SIX categories

Lucid Group are celebrating the news that for the first time they have been shortlisted in six different categories at this year’s Communiqué awards.  The categories are:Excellence in Communications of...

Lucid Group Communications Limited

- PMLiVE

Lucid Co-founder and COO discusses the changing landscape of healthcare communications

In May’s issue, Jan Steele (Lucid co-founder and COO) talks to PME about the importance of demonstrating value with medical education via validated improvements in patient outcomes. Jan explains that...

Lucid Group Communications Limited

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