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Publicis Life Brands Resolute

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Wave appoints Tamzin Redston as programme director

Med ed firm takes on comms planning specialist

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Jobs to do

Identifying opportunities and taking advantage of them

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Telling tales

Storytelling in the world of medical communications

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Engagement strategies

The customer journey and aligning value-based content

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Why pharma needs to fall in love with creativity

As Cannes plays host to Lions Health, Shaheed Peera looks beyond default 'creative' settings

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The Directory unveils new agency shortlist tool

Follows the successful re-launch of the brand in April

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New-look Directory from PMGroup launches

Fresh design and updated content shapes the publication’s evolution

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Millennials unfazed by paid for content

New study finds that young adults will use adverts as key sources of information

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FDA outlines its plans to simplify DTC ads for consumers

Hopes customer-friendly terminology will aid healthcare decisions

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Marketing to health-conscious ‘millennials’

Companies must identify shared values between brands and a new ‘spring chicken’ generation of consumers

- PMLiVE

Creativity in health communications

Does the industry have the courage to push boundaries?

- PMLiVE

Excellence in pharma launches

Maximising your chances of success - some food for thought

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