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Publicis Life Brands Resolute

- PMLiVE

A sharper focus on branding

How does a highly-effective brand team differ from the industry standard?

- PMLiVE

Eisai backs competition to find star of epilepsy comic book

Teams up with Medikidz to educate young people about the condition

- PMLiVE

Using video as part of a healthcare marketing strategy

Information and entertainment are not mutually exclusive in the moving image

- PMLiVE

Jackanory: narrative education in medical communication

The power of storytelling, the importance of the individual and the start of a radical shift in pharma

- PMLiVE

Pfizer targets women in Viagra campaign

Hope a female voice will encourage men to seek treatment for erectile dysfunction

- PMLiVE

Doctors.net.uk expands online educational resources

Online physicians network adds to existing material to aid medical training

- PMLiVE

Pharma spent $342m on journal advertising in first half of 2014

J&J led spending and Invokana was most advertised brand

- PMLiVE

MHRA launches online oral anticoagulation module

Aims to help healthcare professionals understand new blood clot treatments

ABPI London offices

ABPI and BIA to support understanding of biosimilars

Trade bodies work together on communication materials for prescribers

- PMLiVE

Lucid wins med ed consultancy of the year

Second victory in a row at Communiqué Awards

- PMLiVE

Merck & Co extends med ed portal to India

Pharma company makes Univadis accessible to yet more healthcare professionals

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