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Publicis Life Brands Resolute

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As customer expectations increase, so must pharma's approach

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New FDA guidance for advertising

Clarifies circumstances when drug names need to be mentioned

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Gaming to educate doctors

E-learning CME needs to be “fun”

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EFPIA: Disclose payments or face legislation

European pharma industry needs to get behind self-regulated transparency

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Grey/Ogilvy alliance wins two GSK accounts

WPP’s GO Team to lead on two antacid brands

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Zaicom hires David Williams

David Williams has joined Zaicom International as business development director

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PLBR hires former GSK comms director

Marketing agency appoints Sian Dodwell head of planning

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Does your medical education drive change in clinical practice?

How to advance outcomes for patients using a medical education process, by Jan Steele PhD, operations director, Lucid

Lucid Group Communications Limited

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Pain management teaching shortfall

MundiPharma-backed study that find medical students in Europe are receiving insufficient training in pain

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Advance the way you work with your experts

Written by Jan Steele PhD, operations director, Lucid

Lucid Group Communications Limited

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In guts we trust

The new social currency within the sharing economy is trust

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Boehringer creates ‘Captain Zantac’

Animated fireman fronts marketing campaign in US for heartburn remedy

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