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    Research Partnership makes two senior appointments to bolster its US and MedTech operations

    Research Partnership is delighted to announce the appointments of Sue Wild as President, US Pharma in the US and Tom Donnelly as a Director in the US MedTech division.

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    Quantitative specialist joins Research Partnership, London

    Global healthcare market research consultancy Research Partnership has appointed Roy Rogers as a Quantitative Director in their UK offices in London

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    - PMLiVE

    Leadership change within Bedrock Group

    Marie Little appointed Managing Director of Bedrock Healthcare Communications Limited

    Bedrock Healthcare Communications

    Full speed ahead: Unlock the full potential of your brand tracking

    Wednesday 2nd May 2018 10:30 EST / 15:30 GMT / 16:30 CEST

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    A researcher’s guide to Key Driver Analysis

    Research Manager Kayleigh Simpson explores how Key Driver Analysis can be used to answer key business

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    Tools to action your segmentation

    Our tools for ensuring a successful segmentation rollout

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    Punching above your weight: Combining behavioural and attitudinal data to strengthen segmentations

    Segmentation solutions in healthcare are experiencing a welcome comeback. But there appear to be two camps emerging - one camp are proponents of the 'behavioural' segmentation based on secondary sales,...

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    Blending qual and quant – the benefits of a hybrid approach

    My colleague Chris Gaj and I recently conducted a video dialogue on the topic of hybrid qual/quant methods in which we discussed why clients often want to blend the two, and the...

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    Multi-level Segmentation Solution

    Our client has an established product for multiple indications. They wanted to create a HCP segmentation typing tool which could be implemented in-field to help classify physicians across two different...

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    Demand assessment research video

    Head of Business Analytics Tom Nolte and Associate Director Will Tolley discuss demand assessment research – the various techniques and when in a product's stage of development a demand assessment...

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    Brand tracking research

    A common challenge for brand tracking is ensuring the research programme stays relevant to the brand’s current environment. In this video Quantitative Research Directors Karen Swords and Vicky McLellan outline...

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    Case study: Tracking a product launch in a dynamic and competitive market

    With the imminent expected approval and launch of a new product, our client needed to conduct global tracking research to understand knowledge, perceptions, awareness and recall around their product and the quality...

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