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The omnichannel wonderland of opportunities

Picking your omnichannel direction requires a disciplined, scientific approach

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Always Be in a Growth Mindset: Chief Strategy Officer Christina Hoffman’s Return to Her Education Roots

Medicine is always changing, and the career of Medscape Education’s Chief Strategy Officer, Christina Hoffman, is no exception. The 17-year Medscape veteran recently said goodbye to her role as leader...

Medscape Education

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FDA establishes rare disease innovation hub to accelerate treatment development

More than 30 million people in the US are currently affected by a rare disease

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NICE recommends Accord’s oral hormone therapy Orgovyx for advanced prostate cancer

The drug is now the first oral treatment of its kind to be approved by the agency

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Sanofi/Sobi’s haemophilia A therapy shows ‘highly effective’ bleed protection in children

The rare bleeding disorder affects approximately one in every 5,000 male births annually

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Experts issue call for new ‘toolbox’ to simplify early-phase clinical trial regulation in UK

The article outlines several recommendations to help improve early-phase clinical trials

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Women in pharma

Iona Everson from PMGroup spoke to Doina Ionescu, managing director for the UK and Ireland at Merck, about her professional journey and experiences as a woman in the industry

Overcoming Collaboration Barriers – Perks of Virtual Medical Education

Explore the advantages of virtual collaboration in minimizing production blocking and cognitive interference! Our new video from the "Perks of Virtual Medical Education" series shows how electronic brainstorming can outperform...

Impetus Digital

Image of woman on her phone and someone listening to audio through headphones contained within Cuttsy+Cuttsy branded shapes.

The digital prescription – enhancing the patient experience with technology

We explore how digital health innovations are revolutionising patient care by enhancing accessibility, personalisation, and engagement, promising a more connected and empowered patient experience.

Cuttsy + Cuttsy

Health advertising

The key to HCP engagement: 5 Tips for pharma marketers

Did you know that in 2023 in the US, the pharma industry spent approximately USD 15.84 billion on digital advertising? The US healthcare industry is expected to grow to 29.2...

Wiley

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AstraZeneca’s Truqap granted MHRA approval to treat advanced breast cancer

Approximately 56,800 new cases of breast cancer are diagnosed in the UK every year

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Vertex and Orum partner on gene editing conditioning drugs in deal worth $945m

The agreement gives Vertex the rights to use Orum’s targeted protein degradation technology

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