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- PMLiVE

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Mobile self-monitoring in asthma not cost-effective, says study

Researchers conclude mobile phone based monitoring model did not offer any advantages over and above paper based care

- PMLiVE

Interview: Jan Lundberg, Eli Lilly

We talk to Jan Lundberg, executive VP, science and technology, and president, Lilly Research Laboratories

Lilly plans to launch a series of local pharma blogs

Pharma company is preparing to extend its Lilly Pad corporation blog

Pharma execs expect to increase use of doctor-focused social media

Study also highlights enthusiasm for digital marketing channels like mobile, e-detailing and SEO

- PMLiVE

HTA guidance on the go – NICE goes mobile

UK cost-effectiveness watchdog launches iPhone and Android smartphone app

UK’s NHS reform bill on course to become law

Final attempt from Labour opposition to postpone the health reforms fails

- PMLiVE

Janssen to close groundbreaking psoriasis Facebook page

UK pharma company decides removing rule-breaking posts is stifling legitimate patient discussion

Boehringer Ingelheim brings gamification to clinical research

Pharma company’s US arm launches data science competition

Europeans see eHealth potential, but pharma faces a trust gap

Survey finds expectation that technology will help improve peoples' health

- PMLiVE

The new paradigm – in beta mode

Healthcare marketing will never be the same again. More accurately, whatever is coming is much more than a new scenario; it is complete change of paradigm…

Proving value will be the key to pharma’s digital future

Bayer's Fabio Piva talks about using digital tools

EMA pilots electronic regulatory submissions

European regulator looks to kick-start delayed moves towards accepting the eCTD as standard

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