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How to future-proof your brand

Step up your branding expertise to ward off untimely competition and negate the passing of the years

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Pfizer gets CHMP backing for leukaemia drug bosutinib

Provides option for patients resistant to tyrosine kinase inhibitors

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Allergan gets US approval for Botox in overactive bladder

Could add $200m to annual sales

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Havas simplifies media operations

New structure part of its continued drive to put digital and content expertise at core

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Santhera’s Raxone turned down for rare eye condition

EMA concerned about drug's ability to improve eyesight

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EMA recommends suspension of Merck’s Tredaptive

Pharma company had already anticipated decision by withdrawing product worldwide

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BMS hires Roche’s Mike Burgess to lead drug discovery

Was previously interim head of research and early development at Swiss pharma company

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India’s patents versus India’s patients

What the Roche Pegasys case means for big pharma

Guidance published encouraging NHS to adopt social media

Social media is central to the effectiveness of the NHS, says NHS Employers organisation.

European adoption of physician-only social networks growing

UK showed clear lead in use last year, according to Manhattan Research

Boehringer, EFSD offer €2.5m in diabetes research grants

Application accepted up until April 1, 2013

Virgo Health and GolinHarris launch digital initiative

Go Digital Health team comprises healthcare communicators and digital specialists

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