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NHS Trust uses 50’s-style ad campaign to spread flu jab message

Collaborates with Liverpool-based agency Splinter on immunisation adverts

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GE Healthcare launches Spotify-powered breast cancer initiative

Give A Little Beat jukebox aims to connect people through music

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Diabetes care recognised at UK awards

Joint working between pharma, NHS and patient organisations key among winners at QiC Diabetes 2012

Europe set to approve first Glivec generic

CHMP backs Teva version of Novartis' blockbuster cancer drug

- PMLiVE

Novo wins CHMP backing for Tresiba and diabetes first

EMA advisors recommend approval of once-daily at unique higher strength

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Ireland forges drug pricing pact with pharma

Could cut drug bill by €400m

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Europe misses flu vaccine target for at-risk groups

Netherlands only country where coverage is at recommended level, says WHO

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FDA panel backs Sanofi’s Kynamro for high cholesterol

Recommendation comes despite safety concerns

Dr Ian Hudson elected vice chair of CHMP

Will serve a three-year term on EMA's scientific advisory committee

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Data-driven pharma marketing

The most successful organisations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by...

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UK doctors to face annual appraisals

Will need to show they are aware of new advances in medicine

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NICE and ABPI clash over access to medicines

Trade body says research shows medicines underused but NICE claims new figures 'higher than expected'

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