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Bristol-Myers Squibb (BMS) building

BMS halts hep C candidate development after patient death

Promises to share drug data to assist other pharma companies’ patient safety measures

Bayer launches late-stage lung condition trial for ciprofloxacin

Study involves the use of Novartis’ T-326 inhaler

- PMLiVE

UK pharma ‘must prove value’ to the NHS

Facing unprecedented financial pressures, it is imperative companies continue to evolve

Ariana Pharma appoints Mariana Kuras as chief technology officer

She previously worked at Biosystems International and Pfizer

- PMLiVE

Orphan drugs economically viable for pharma

Drugs for rare diseases can generate as much lifetime revenue as medicines for common conditions

- PMLiVE

Medical communications 2.0

How social is medical communications?

- PMLiVE

Engaging payers online

Understanding the information needs of the audience is key to engaging with payers through a digital communication programme

IPA issues guidance on procurement-led pitches and e-auctions

The IPA has today issued a one-page guidance document for agencies and clients regarding procurement-led pitches and the use of e-auctions

- PMLiVE

Q&A – Kelly Teasdale, inVentiv Health Communications

Where are they now? Communiqué Awards Young Achiever winner 2009

Prostate Cancer UK signs partnership with the Football League

Public Zone to help develop a content-led digital strategy to target football fans

- PMLiVE

Pfizer and Mylan to market generic drugs in Japan

Will collaborate on portfolio of more than 350 existing products in expanding market

- PMLiVE

Boehringer Ingelheim to launch Facebook game Syrum next month

Pharma game is billed as a cross between FarmVille and Pokemon

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