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NICE backs five new drugs after discounts agreed

Includes Novartis’ previously rejected lung cancer and melanoma therapies Zykadia and Mekinist

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X4 appoints John Celebi as COO

He joins from Igenica Biotherapeutics

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Why train… millennials?

Do companies get a return on investment when they train millennials? 

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BMS appoints Murdo Gordon as chief commercial officer

He also becomes executive vice president

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UK marketing agency Purple opens Sao Paulo office

New location is the agency’s first in South America

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Industry welcomes European diagnostics regulations

Trade bodies say they will support greater use of personalised medicines

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Takeda starts trial of norovirus vaccine

If approved the drug is anticipated to surpass sales of GSK’s Rotarix vaccine

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Circassia slumps as cat allergy vaccine fails late-stage trial

Has suspended several trials after an “unprecedented” placebo effect derailed leading drug candidate

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Envigo appoints Patricia Henahan as chief financial officer

She brings experience from AZ, Eli Lilly and Hospira

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Cost containment and the German market

The healthcare system’s budget limitations will face further pressure from challenges such as personalised medicine

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Ogilvy & Mather’s ‘Breathless choir’ wins top pharma prize at Lions Health

FCB’s ‘Project literacy’ and DAVID’s ‘Manboobs’ also take home Grand Prix awards

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Apple talks up health and fitness benefits of new Watch OS

Outlines new Breathe app and stronger fitness integration for watchOS 3

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