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How Pfizer reclaimed its Twitter brand

Company explains how it took back its name on the social network

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Lilly invests $700m in insulin manufacturing

Expands plants in Puerto Rico, France, China and US

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Life sciences outsourcing trend continues with customer databases

Increasing number of executives plan to partner with third parties

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One in ten people could have diabetes by 2035

Disease surge expected to hit every country in the world

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FDA panel backs sleep pattern drug for blind

Vanda’s Hetlioz intended to improve circadian rhythms in people who cannot see

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Sales down at Merck Serono on Rebif pressure

New MS drugs impact pharma company’s revenues

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Lead not follow in branding

How to write a more competitive brand strategy

BMS appoints Giovanni Caforio as chief commercial officer

Also hands Charles Bancroft an expanded brief

Roche - Basel

Roche cuts $1bn deal on cancer therapy with Immatics

Licenses series of early-stage oncology immunotherapy programmes

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FDA clears J&J’s breakthrough lymphoma therapy

Imbruvica approved to treat mantle cell lymphoma

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New head for UK PR Council

PRCA appoints Lansons Communications’ CEO Tony Langham

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Eveo lands in London

Eveo's UK presence to be led by Cheslea Goodman

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