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Interview: Michel Goldman, Innovative Medicines Initiative

The executive director of the Innovative Medicines Initiative explains the scope and successes of projects developed under this novel European partnership to Linda Banks

Jimenez: Unprecedented opportunity for technology to improve healthcare

People now just a call, text, or tweet away from information that can empower and educate, says Novartis CEO

The social media adverse event myth

Has new research finally put paid to the idea that pharma risks a flood of AEs from social media if it uses sites like Twitter and Facebook?

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Facebook tells Mercks to sort out page dispute

Apologises to Merck KGaA for taking away its page but won't return its vanity URL

Janssen backs Yammer-based social network for doctors in England

Collaborates with the NHS Confederation Mental Health Network on new service for GP commissioners

Increasing numbers in Britain seek health information online

Oxford Internet Institute survey finds 71 per cent have turned to the internet for health reasons

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7 steps to (briefing) heaven

Don't let your campaign get off to a false start. These seven steps will help you write a creative brief with clarity.

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Merck Vs Merck in battle for Facebook page

German pharma company take to the courts after US namesake takes over its Facebook page

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Is pharma’s mobile budget going down the drain?

It’s looking good – your app is ticking the right box in your digital strategy. But does it reflect best practice? Does it, in fact, offer value for its audience…...

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Pfizer and Janssen back online video resource for Alzheimer’s disease

The companies, which are collaborating on Alzheimer's candidate bapineuzumab, have partnered with health content provider The Visual MD

Pfizer takes to Twitter for new anti-counterfeiting push

Company's Global Security team starts using the social network and backs the US Stop Online Piracy Act

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Perfect pitch

Competitive pitches are now a fact of life that must be managed efficiently to achieve the best outcomes for clients and mitigate the risks for agencies

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