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Interview: Stephen Whitehead, ABPI

The CEO of the Association of the British Pharmaceutical Industry tells Tom Meek he is passionate about putting reputation and partnership at the heart of the UK industry

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The voice of society and brand positioning

Is your brand development strategy based on individual brand values and patient needs? In this web-savvy era, your company’s corporate values may be more pivotal than ever in how your...

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Creating a strong strategy

There's no such thing as a boring product – just the same boring old strategy. Why it pays to apply the 'disruption' theory, challenge the conventional and take calculated risks...

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Add innovative spirit to the marketing mix

Innovation has always played an important part in the pharma industry, but what are the challenges in developing innovative ideas and driving innovation into marketing plans?

NHS Commissioning Board Authority launches

Board Authority will focus on designing an innovative business model for the Board subject to the passage of the Health and Social Care Bill 2011

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Effective advertising

How can you develop an attention-grabbing campaign that truly changes perceptions in your favour? The key is to be more radical and competitive in your thinking...

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Work together to deliver value

The idea of ensuring that procurement teams align fully with agencies and marketing teams is not simply a boring bullet-point in a manager’s conference presentation; it is a collaboration vital...

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Creative genius? How to evaluate creativity…

Being a creative genius isn’t easy. How can everyone around the table make that creative partnering work, so that amazing gem of an idea gets enough airing and is properly...

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Interview: Joseph Jimenez, Novartis

Novartis' CEO tells Linda Banks how investing in innovation and parallel development is helping to keep the company at the forefront

Europe sans frontiers…

We asked four of the leading names how their agencies are re-defining their operational business models to equip themselves with expertise across Europe. Is it all about mergers and acquisitions...

Pharma needs transparency in homecare

The pharmaceutical industry needs to increase its level of transparency if it is to build relationships in the UK's clinical homecare market

ABPI calls for drug pricing plan changes

The UK's Association of the British Pharmaceutical Industry (ABPI) has requested changes to the government's plans to introduce value-based pricing for drugs in 2014

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