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RFI

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Client relationships in the ever-changing marketing landscape

Client Lead Ben Routley talks about what Blue Latitude Health do to set ourselves apart, and what our secret to building long-lasting client relationships is.

Blue Latitude Health

Issues facing brand teams and how agencies help to deliver value

We interviewed Wayne Atherden, Procurement Director Commercial Services at Janssen, to get his view on the issues facing brand teams and how agencies help to deliver value.

Blue Latitude Health

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Freshen up your agency relationship

How to put the 'zing' back into how you and your agency work together

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Big ideas are not born survivors

You’ve nailed the brief and have a killer idea. Job done. Err, not quite. It can still stall if it’s not sold to the client with conviction…

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Blind date: client-agency relationships

Thanks to today’s business pressures, ‘chemistry’ – once seen as the bedrock of client-agency relationships – has been sidelined in favour of increasingly complex RFIs that form a wedge between...

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