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- PMLiVE

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Pharma email marketing: Your top 12 tips

Used correctly, email can be one of the most effective and cost-efficient channels for a pharma company to use. To help you get the most from it, we've rounded up...

Anthill Agency

- PMLiVE

Adding value in emerging markets

What benefit do branded generics bring to patients around the world?

European venture funding for the life science sector

Trends in healthcare

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Effective sales performance

The role of targeting

Magic of Lucid targets rare and specialist diseases

Lucid Group, the award-winning global medical communications company with offices in London, Buckinghamshire, Macclesfield and New York, has announced the launch of a new agency specialising in rare and specialist...

Lucid Group Communications Limited

- PMLiVE

Pharma’s coral reef

Who competes with whom has changed, which means how to compete must change too

Pharma’s digital patient engagement innovators identified

Novartis, Pfizer and Sanofi named best-in-class by Decision Resources Group

- PMLiVE

So, you think you can multitask?

Sparking change in pharma

- PMLiVE

The cultural construction of illness

Why understanding this concept is  essential for pharmaceutical marketers

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Boosting pharma’s metabolic rate

How using more diversity at the top can speed-up change

- PMLiVE

Change in the pharma industry is inevitable

But successul change isn't

- PMLiVE

Patient disengagement

Understanding the why

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