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    • Saatchi & Saatchi

    - PMLiVE

    Essential agility in an era of change for medical affairs

    By Drew Owen and Clare Middleton

    Genesis Research Group A&P image

    Strategy. Insights. Access. Genesis Research Group outlines its integrated, data-driven solutions for US and global access and pricing.

    In today’s rapidly evolving environment, US and global access and pricing decisions demand robust evidence, rigorous analysis, and strategic precision. Following Genesis Research Group's recent expansion of its real-world data...

    Genesis Research Group

    - PMLiVE

    Communicating value to US Payers: Insights for Pharma and Medtech

    What do global market access teams need to know about the US market? What do US payers expect to hear from Pharma and Medtech companies? What kind of value messaging...

    Petauri Evidence

    - PMLiVE

    Langland appoints Gemma Cathcart as managing partner

    Cathcart most recently served as managing director for global marketing at Avalere Health

    Health advertising

    The key to HCP engagement: 5 Tips for pharma marketers

    Did you know that in 2023 in the US, the pharma industry spent approximately USD 15.84 billion on digital advertising? The US healthcare industry is expected to grow to 29.2...

    Wiley

    - PMLiVE

    Natural intelligence: healthcare comms in 2024

    By Clare Middleton and Katie McMorran

    - PMLiVE

    Kathy O’Connell joins Research Partnership as Senior Vice President, Business Development

    Kathy has been working in the pharmaceutical market research industry for over 25 years. She has a diverse business background, with in-depth experience in progressively responsible sales, business development and...

    Inizio

    - PMLiVE

    King’s College London and 11 London collaborate on health psychology

    We’re delighted to announce that we are working in partnership with the Health Psychology department at King's College London. Professor Rona Moss-Morris is working with the agency on a shared...

    11 London

    Healthcare professionals seek independent medical education (IME)

    The evolving healthcare advertising landscape

    Industry experts share their insights on the emerging trends in healthcare advertising

    Wiley

    Matt Hunt

    How we’re making AI a part of life at 11 London

    This article talks about how AI is being used more in advertising, showing how it can change the way things are done from planning out strategies to coming up with...

    11 London

    - PMLiVE

    Fishawack Health welcomes Mario Muredda as its new President of Marketing

    Fishawack Health (FH) ushers in a new era of data-driven omnichannel marketing with the hire of healthcare marketing veteran Mario Muredda.

    Avalere Health

    Create Health's latest recruits gathered in the agency's Bristol studio

    Healthcare marketing agency Create Health continues to grow

    Eight new recruits, including Business Development Director, Marketing Manager and Medical Writer join Create Health.

    Create Health

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