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- PMLiVE

US clamps down on tax inversion deals

Will make it harder for companies to dodge taxes overseas

- PMLiVE

Pharma spent $342m on journal advertising in first half of 2014

J&J led spending and Invokana was most advertised brand

- PMLiVE

US talks tough on ‘unpatriotic’ tax inversion deals

Treasury looks to 'meaningfully reduce' tax benefits of such manoeuvres

- PMLiVE

Langland triumphs at IPA Best of Health Awards

Windsor, UK agency wins Best of Show for Idis campaign

- PMLiVE

Langland steals the pharma show at first Lions Health

But judges decide no industry work deserves this year's Grand Prix

- PMLiVE

Michael Le Brocq joins Langland

Takes up role as business unit director

- PMLiVE

US cancer ads come under fire

Study concludes that cancer advertisements tug at the heartstrings without providing sufficient information

- PMLiVE

Further changes at Langland

Kate Spencer becomes managing partner and Andrew Spurgeon becomes executive creative director

- PMLiVE

McCann Health joins Spanish advertising agency network

Marketing firm signs up to Spanish Association of Advertising Agencies of Health (AEAPS)

- PMLiVE

Print health ad spend in US remains buoyant

Companies paid $45m on advertising in professional print journals in January 2014, a 7 per cent rise year-on-year

- PMLiVE

Draftfcb Healthcare rebrands and acquires Halesway

The US agency will operate as FCB Health

- PMLiVE

FDA mulls use of side effect voiceover in TV advertising

Agency considers updating how drug risks are communicated

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