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Saatchi & Saatchi

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Transforming B2B healthcare marketing

Why marketers should be creating engaging content in the B2B healthcare sector

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The potential of programmatic

Consumers desire messages which are personalised and relevant to their needs

AstraZeneca AZ

AZ agrees to $320m deal for Zoladex

TerSera Therapeutics acquires rights to oncology drug in US and Canada

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Lions Health announces jury presidents

McCann's June Laffey and Serviceplan Health & Life's Mike Rogers to lead

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New healthcare comms agency launched in UK

Skin and Blister co-founded by Fiona Edwards and Katie Langdon

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Marathon pauses Emflaza launch amid pricing furore

US Senator Bernie Sanders calls Duchenne muscular dystrophy drug’s pricing “unconscionable”

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McCann Health appoints London and New York heads

Mark Archer and Jamie Avallone both become managing directors

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FDA approves first steroid for Duchenne muscular dystrophy

Marathon Pharma’s Emflaza is first approved to treat all genetic forms of the condition

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Amgen’s chronic kidney disease drug Parsabiv cleared in US

Sensipar follow-up is the first therapy to be approved for treatment of sHPT in 12 years

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Biotech leaders slam Trump over immigration order

Former Teva CEO Jeremy Levin heads open letter expressing “deep concern and opposition”

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NHS grows digital healthcare professionals network

Six trusts join the 250-strong hospitals currently on the web platform

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Cello Health expands with Defined Health acquisition

Builds US presence with biotech-focused strategy specialist

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