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- PMLiVE

sales models

How good are your digital sales materials? Just ask these 5 questions

Might your sales materials be stuck on step one of the digital technology journey? Consider these five questions to get your answer:

Anthill Agency

Flexible content checklist – five questions to ask

To ensure that your content gets used by local markets and has a real impact, consider these questions when commissioning or developing core materials.

Anthill Agency

- PMLiVE

Adapting to the digital age

Sales dynamics are changing - but people, on both sides of the interaction, remain the ultimate driving force

- PMLiVE

The evolution of the sales representative

Pharma needs reps who are able to add value in an increasingly digital world

- PMLiVE

Pharma sales in the digital era

A successful marketing strategy must embrace customer preferences and strive for a channel mix that provides the right information at the audience's convenience

Build your e-detailing argumentation

We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put these argumentation posts together.

Anthill Agency

- PMLiVE

Sales reps struggle to access doctors

Doctors continue to turn away from face-to-face visits from pharma sales reps and look instead towards mobile technology for information

- PMLiVE

The lost art of selling

Pharma marketers need appropriate training to effectively engage with customers

- PMLiVE

Have we all gone tablet daft?

We need to think of new devices simply as an aid to selling

Mobile savvy docs don’t want pharma rep visits

But prescribers are still open to receiving industry information

- PMLiVE

Smaller companies driving innovation in pharma

IMS Health says specialty medicines are creating a level playing field

- PMLiVE

A tailored approach to key account management

IMS Health on why a one-size-fits-all model won't work for pharma

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