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- PMLiVE

Seduction

- PMLiVE

Insights from non-healthcare marketing: Brand Activism – does it have a role in Pharma?

Increasingly consumers are demanding that brands be more active – that they not only stand for something, but they do something about it.

Bedrock Healthcare Communications

- PMLiVE

Experiential Marketing

Picture the most amazing day of your life.

Page & Page and Partners

People with blue dots

Can you survive without the blue dot?

Or has the digital world has replaced our brain

Page & Page and Partners

Three strategies for managing loss of exclusivity successfully

Claire Taylor, Senior Associate Consultant at Blue Latitude Health explains why you should be strategically planning your LOE strategy years in advance.

Blue Latitude Health

Alison Cantle

Bedrock Group strengthens its senior team

Bedrock strengthen its management team with the recruitment of two senior roles

Bedrock Healthcare Communications

Blueprint for healthcare: Brand strategy and planning

This Blueprint for healthcare: brand strategy and planning pack contains two new tools for developing a stakeholder-centric brand, that patients and their HCP's want and need

Blue Latitude Health

- PMLiVE

A variety of backgrounds, a unified purpose

How did Bedrock become Bedrock? We asked members of the Bedrock team how they found their way into the (somewhat hidden) world of medical communications, and what they love about...

Bedrock Healthcare Communications

- PMLiVE

Wanda Lesowiec did it. Could you?

How a background in pharma can mean a bright future in medical communications

Bedrock Healthcare Communications

The playbook of a ‘reluctant creative’

Are we all capable of being creative?

Bedrock Healthcare Communications

50 questions for delivering an exceptional healthcare brand experience

Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need

Blue Latitude Health

The brand strategy revolution

Introducing a new tool for developing a stakeholder-centric brand, based on the experience your patients and their HCPs want and need.

Blue Latitude Health

Visualising medicine

How creative can simplify the complex

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