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- PMLiVE

self-awareness

Artificial intelligence firm licenses Janssen candidates for development

UK-based BenevolentAI aims to move them into late-stage trials by mid-2017

- PMLiVE

Boehringer Ingelheim launches AI-powered animal health website

The new site uses ‘machine learning’ to tailor content to users’ requirements

- PMLiVE

The future of meetings

Virtual meetings for HCPs

Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

- PMLiVE

Virtual reality

How gaming apps are being used in healthcare to improve patient adherence and quality of life

translational pharmacology medicine dose

Study shows R&D returns too low in pharma to be sustainable

Deloitte study shows drop in profit and rise in costs

11 Smiles That Save Lives

Making happier, healthier patients

Havas Lynx

Top 7 Trends in Pharma Marketing for 2015

Toward the end of 2014 the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends...

Blue Latitude Health

- PMLiVE

Pfizer uses augmented reflection technology for mental health campaign

Teams up with Anxiety UK to raise awareness of GAD

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