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- PMLiVE

SEO

Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

- PMLiVE

Stepping up to payer-driven market access

Giving the industry an opportunity to secure payers’ endorsements of its products by clearly illustrating product value

- PMLiVE

Focusing on value

Merck’s Consumer Health head Uta Kemmerich-Keil on how she wants to add value to her business and society at large

- PMLiVE

Client relationships in the ever-changing marketing landscape

Client Lead Ben Routley talks about what Blue Latitude Health do to set ourselves apart, and what our secret to building long-lasting client relationships is.

Blue Latitude Health

Boehringer to target COPD adherence

Partners with Propeller Health on digital health deal

Measurement and optimisation for digital marketing success in the pharmaceutical industry

In this article, Jiayi Chen explains why you need a measurement plan for your digital marketing efforts, and the key steps and common issues in developing a measurement framework for...

Blue Latitude Health

- PMLiVE

Company culture?

Be you. You’re perfect.

AstraZeneca AZ

AstraZeneca launches diabetes lifestyle campaign

Aims to support people with type 2 diabetes in becoming more active

- PMLiVE

Delivering digital value

Improving outcomes, the digital responsibility

HQ digital marketing: Trouble-free localization

Adapt HQ content to local markets without stress following these 10 steps

Anthill Agency

- PMLiVE

Why health psychology should inform pharma strategy

Lucid is an award-winning agency, creating medical education designed to change healthcare professional (HCP) behaviour and in turn, changing patients’ lives. Their unique approach, known as ‘Advanced Outcomes’, focuses on...

- PMLiVE

Using social data to see patients more clearly

A new dawn is approaching in healthcare and drug safety

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