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- PMLiVE

SEO

Harnessing insight from online networks

How can pharma use online doctor networks to best effect in 2014?

- PMLiVE

GPs turning to digital for information

Survey shows UK doctors value medical journals and their websites

- PMLiVE

New year, new attitudes in digital

The real digital innovations in 2014 need to come in our attitudes, not our technologies

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

Creating a Lifeline to the New Digital User

Today, we’re focussed on getting to know our new target: she’s online, mobile, and connected to a large network of friends, information, and marketers who help her make decisions about...

Havas Lynx

2013: pharma’s year of mobile?

Industry use of the technology stepped up a gear this year

- PMLiVE

Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

- PMLiVE

Digital blooms: multichannel marketing in China

The evolution of marketing and its increasing use of new channels is as relevant to China as it is to mature pharma markets

What will pharma’s digital future look like?

Take our 5-minute survey and have your say on the shape of digital marketing in 2014

- PMLiVE

Publicis buys South Africa’s Synergize

Comms group acquires African digital search marketing company

- PMLiVE

Eveo lands in London

Eveo's UK presence to be led by Cheslea Goodman

The problem with the new

Avoid being labelled either ‘risk taker’ or ‘Luddite’ by being a ‘considered adopter’

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