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An animated approach to communicating healthy messages | Pegasus

Telling a health message is one half of the battle. Ensuring that these messages resonate is another matter entirely. The Lab is our 25-strong, in-house creative and content team within...

Evoke Mind+Matter

- PMLiVE

Changing behaviour by design

Are we underestimating the power of design in encouraging behaviours for the good of our health?

- PMLiVE

Avoiding an Authenticity Gap in healthcare communications

Successful companies align their brand with their reputation

- PMLiVE

It’s behind you!

Healthcare IT problems should provide some warning signs for pharma

- PMLiVE

Boehringer Ingelheim on walking the talk in patient-centricity

UK medical director Professor Klaus Dugi on patient engagement

- PMLiVE

Tonic named as global PR agency for ECHAlliance

Agency will be tasked with positioning the Alliance as a key global health connector

- PMLiVE

emotive expands its team

Anjani Patel, Adam Goodband and Lucy Allen take up new roles

- PMLiVE

Cuttsy and Cuttsy appoints Jill Bradshaw

She joins as an account director from VCCP Health

- PMLiVE

Roche appoints Philip Atkinson to new global role

He will lead the company's new scientific communications group

- PMLiVE

Triducive appoints Ian Walker as senior account manager

He joins the communications consultancy from the RSA Group

- PMLiVE

Aurora launches marketing and engagement framework

Comms agency aims to help optimise pharma firms optimise their efforts

- PMLiVE

Sanofi appoints ‘chief patient officer’

Dr Anne Beal will lead pharma company’s efforts to improve its focus on patients

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