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- PMLiVE

skills development

- PMLiVE

Novartis and Bayer among backers for European big data project

The IMI's BigData@Heart programme will target cardiovascular research

A healthcare landscape going through seismic change

Pfizer’s quest to generate health innovation as an ageing demographic threatens society’s ability to treat people

- PMLiVE

Providing brand value through creativity

The whole picture of brand identity

- PMLiVE

Erectile dysfunction, constipation, vaginal dryness and other laughing matters

Humour in healthcare brand communications: when and where is it appropriate?

Seven ways that digital has changed pharma marketing

We often think about digital transformation as being something that is going to impact the industry rather than a process that is very much underway. While big changes are definitely...

Anthill Agency

Key principles for developing brand and portfolio messaging

Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.

Blue Latitude Health

- PMLiVE

Live boulder, live louder

With the demise of Pepsi’s latest commercial shining a global  light on creativity, how can creative go from canned to Cannes -  and does it really matter anyway?

Localising digital services in healthcare: efficient and effective adaptation

Head of Customer Experience Elisa del Galdo explains what localisation means and how pharma companies can effectively and efficiently develop and deploy their services, helping you overcome the challenge of...

Blue Latitude Health

- PMLiVE

Delivering ‘accountable marketing’

It’s about time… and data

PEGASUS SHOWREEL 2017

Evoke Mind+Matter

- PMLiVE

Are healthcare companies delivering great customer experience?

The barriers in improving customer experience in pharma

- PMLiVE

Taking a lean and careful approach

Kunwar Shailubhai on why biotech is a roller coaster and how Tiziana Life Sciences is pursuing its mission to tackle unmet needs

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