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skills development

Why AI might be the rep’s best friend

When looking for the next big thing in digital communication, there’s nothing bigger than the sweeping changes promised by artificial intelligence. There’s little doubt that AI is coming to pharma...

Anthill Agency

Why we do it

Focussing on innovation

Merck to co-lead new oncology big data alliance

Will work with Project Data Sphere to improve cancer care

- PMLiVE

Real-world evidence

Have we come full-circle?

Empathology: The science of being someone else

If you can see the world from your customer's perspective, you have discovered the secret of empathy

Life Healthcare Communications

- PMLiVE

NICE backs Europe’s first stem cell therapy

Holoclar is approved for routine use in patients with LSCD

- PMLiVE

Lundbeck partners with 23andMe on first-of-its-kind study

Psychiatry collaboration will combine data from genetics, cognitive tests and online surveys

- PMLiVE

To brand or not to brand…

Questions to ask if you want to deliver an experience like no other

Is ‘value’ in the eye of the beholder?

The concept of value

Are rare disease companies naturally more patient-centric?

Intuitively it would make sense for these firms to be more connected with their patients

- PMLiVE

Does your content have enough content?

Finding the balance in health and science communications

Beacons for genuinely patient-centric marketing

How pharma marketing can respond to patient-centricity

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