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- PMLiVE

7 steps to (briefing) heaven

Don't let your campaign get off to a false start. These seven steps will help you write a creative brief with clarity.

- PMLiVE

Discover strategic opportunities

How to reach your end-goal… and the steps needed to get you there. Two foremost agency directors talk you through the way to get from A to B.

- PMLiVE

Create a brief that delivers

Eight important steps to ensure you produce a brief for your agency that contains all the important elements. Plus, your Instant Expert quick checklist to keep you on track.

- PMLiVE

Interview with Andrea Rappagliosi, EuropaBio

The chairman of EuropaBio talks to editor of PME Linda Banks about how biotechnology influences understanding of diseases and the development of new drugs

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