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social media

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A five-step plan for patient-centred digital communications

Every functional area should be able to interact with patients

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Charity counters health secretary on meningitis with social media push

Meningitis Now's drive follows controversial advice from Jeremy Hunt

How Bayer transformed its approach to digital

Head of digital development Jessica Federer on how the company built digital into its DNA

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UCB staff high five for arthritis

Firm supports the World Arthritis Day social media campaign

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Astellas launches cancer challenge social media campaign

Teamsup with USA Rugby and the Australian Rugby Union for #pass4prostate

From chaos to calm: how to make sense of social media

What do you know about chaos theory?

Research Partnership

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FDA slams Kardashian West’s Instagram drug promotion

Morning-sickness drug firm Duchesnay criticised over social media marketing

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Becoming a socially-active pharmaceutical company

A guest blog from LEO Pharma Spain on patient focus and its use of social networks

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Former Opinion Matters founder launches new agency

Yolo Communications aims to build on social media strategies

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AZ escapes censure over cancer tweet

Firm did not breach UK’s Code of Practice over survival statistics post

How to design patient services with social media within the ABPI code guidelines

In this blog, Senior Consultant Craig Moore, from the Blue Latitude Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.

Blue Latitude Health

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Cancer drug spend tops $100bn in 2014

But payers are starting to bulk at increasing prices

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