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- PMLiVE

social media

- PMLiVE

WPP to exploit social media data

Agrees deal with DataSift to access data from Twitter, Facebook and more

- PMLiVE

GPs turning to digital for information

Survey shows UK doctors value medical journals and their websites

Pharma’s social media priorities for 2014

Digital Futures 2014 survey finds high expectations for online HCP networks

FDA releases draft social media guidance

Covers 'interactive promotional media', such as Facebook, Twitter and blogs

- PMLiVE

GSK launches Facebook weight loss campaign for Alli

‘60-Day Kickstart’ initiative offers free healthy living support

A drug bottle with a 'like' option on the label

05 Social Media: A Health Hazard?

The case to embrace going social

Havas Lynx

- PMLiVE

Digital recruitment for clinical trials

As more patients go online for health, digital channels are showing ever-greater promise

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Gaming to educate doctors

E-learning CME needs to be “fun”

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EFPIA: Disclose payments or face legislation

European pharma industry needs to get behind self-regulated transparency

- PMLiVE

How Pfizer reclaimed its Twitter brand

Company explains how it took back its name on the social network

Pfizer finally acquires the @pfizer name on Twitter

Will streamline its existing @pfizer_news account

- PMLiVE

Novartis adds Facebook personalisation to sight campaign

Features the viewer's own pictures from the social network

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