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PEGASUS SHOWREEL 2017

Inizio

Sermo reaches 150,000 members after global expansion drive

Online physician community now has doors open in more than 150 new countries

- PMLiVE

Healthcare communications to journalists “on life support”

Only 2% of journalists surveyed find information provided by pharma 'trustworthy'

Good news, bad news

The world will spend more on healthcare but will spend it differently

- PMLiVE

Medmeme appoints Dr Joseph Laudano to medical affairs role

He joins the company from Alliqua Biomedical

The new pharma marketing playbook

Do you know about the 5 key areas that must be in your pharma marketing playbook?

An agency called Owen

Shift to value-based medicine will boost mHealth uptake

Advances in devices and network coverage will also both contribute, say analysts

Pharma Customer Centricity

Pharma needs to evolve from customer-centricity to stakeholder-centricity

Customer-centricity and patient-centricity is no longer enough for pharma sales and marketing strategies as digital promises better customer experiences for all pharma stakeholders.

An agency called Owen

- PMLiVE

Alzheon says data backs potential of Alzheimer’s candidate

US biotech points to new analysis of phase III results for tramiprosate

- PMLiVE

J+D expands its Asian reach

The UK-based group partners with Japanese consulting firm

- PMLiVE

Cohn & Wolf appoints Tamsin Tierney as deputy MD

She moves to the agency from Tonic Life

- PMLiVE

CV data sets up Novartis’ Ilaris for blockbuster sales

Drug shown to reduce major adverse cardiovascular events

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