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Souvenaid

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Truly, madly, cheaply

The ongoing rhetoric of patient-centricity

Acting at random

Life science companies stumble through evolutionary space and often fall

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Avoiding an Authenticity Gap in healthcare communications

Successful companies align their brand with their reputation

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The big picture

Cost talks should go hand-in-hand with value discussions

Heart failure therapy embarks on a new era

After years of older, generic drugs, now new treatments are showing promising results

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Challenging perceptions

Alvaro Herreros on the ADHD landscape

Not as we know it

We shouldn’t expect our descendants to look like us

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Amgen’s roll-out of myeloma drug Kyprolis reaches UK

Company hopes to gain NICE approval later this year

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Researchers say ‘neurostatins’ may ward off Alzheimer’s

Preclinical studies show bexarotene prevents nerve cell degeneration

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Reading may save your life

The importance of health literacy

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Communicating health messages

How studies are presented often determines whether they resonate

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Forging a path in specialty care

Takeda’s Marc Princen on the company’s plans to build a reputation in oncology, gastroenterology and vaccine

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