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- PMLiVE

Spoon full of sugar

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Lilly launches oncology trial app for healthcare professionals

Aims to increase patient participation in cancer trials

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The Mindset of Today’s Pharma Marketer

Sure you aren’t still making a ‘push sales pitch’ for your brand? Siting two examples of pharma applying 'pull marketing' best practice, the path nowadays to successful marketing practice is...

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EMA puts reports of suspected adverse events online

New public website launches with side effect information on 650 approved medicines

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Interview: Charles Mgone, EDCTP

The executive director of the European and Developing Countries Clinical Trials Partnership talks to Linda Banks about partnerships and clinical trial success stories

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Digital Intelligence roundup

Includes Pfizer’s Dupuytren’s disease campaign, a Facebook app from ViroPharma, new marketing spend analysis and a digital tip of the week

Enormous value in ‘appropriate use’ of healthcare data

Report says governments, organisations and individuals could benefit from effective 'trade rules' for data

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Text messaging increases medication adherence

Study finds patients who received medicine reminders did better at taking their treatment

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Lilly takes a local approach with its new pharma blog

Lilly Pad Canada is the first in a planned series of country-level initiatives

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Eisai enlists Astro Boy for medicines adherence mobile website

Teams up with the iconic manga cartoon character to launch Japanese reflux esophagitis campaign

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Pfizer turns to mobile recipe app as Lipitor sales sink

Mobile iPhone, iPad and Android app includes a loyalty card for the pharma company's cholesterol drug

- PMLiVE

UK bets on information power in new online health strategy

Ten-year plan aims to transform the way NHS information is used

Future of health is in cloud computing and big data, says former Apple CEO

John Sculley forecasts huge increases in computing power and cheaper online storage will help solve problems with healthcare

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