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Why are doctors frustrated with the digitalisation of healthcare?

In this article, Customer Experience Consultant Anna Tamasi from Blue Latitude Health highlights the most common usability and user experience implications that the digitalisation of healthcare poses on doctors professional...

Blue Latitude Health

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Avoiding an Authenticity Gap in healthcare communications

Successful companies align their brand with their reputation

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Communicating health messages

How studies are presented often determines whether they resonate

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It’s behind you!

Healthcare IT problems should provide some warning signs for pharma

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Celgene uses ‘video views’ map in arthritis awareness drive

Be Counted! campaign highlights US views of its short films

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Celgene makes changes to its senior leadership team

Bob Hugin, Mark Alles, Jacqualyn Fouse and Scott Smith take on new roles

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Boehringer Ingelheim on walking the talk in patient-centricity

UK medical director Professor Klaus Dugi on patient engagement

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Bayer forms JV with gene editing firm CRISPR

$300m investment to find new therapies for blood disorders, blindness and congenital heart disease

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AZ confirms interest in Acerta takeover

Possible acquisition of Netherlands-based cancer drug developer may be worth more than $5bn

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Celgene’s Vidaza wins wider approval for acute myeloid leukaemia

Elderly patients to gain access to cancer drug

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Novartis’ Cosentyx off to a flyer in psoriasis

Year-to-date sales reach $140m for recently approved drug

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Leo Pharma’s Enstilar approved by FDA

Topical psoriasistreatment given the green light

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