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teamwork

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Integrated thinking – it’s both art and science

Traditional disciplines, structures and processes are changing within the walls of pharmaceutical organisations

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Tracking comms trends: tackling reputational issues head on

From multi-disciplinary teamwork to pharma’s reputation, value and access to global briefs, our contributors tackle some of the key topics in communications today

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UCB joins with Atlético Madrid for epilepsy awareness campaign

Spanish football players release video in support of ongoing initiative

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Things can only get better

How can pharma get closer to its dream scenario where patients adhere to their medicines? The answer could lay in understanding behaviours, engaging HCPs and... making medicine fun

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Digitally yours: How to build effective relationships in virtual space

Can you imagine life without mobile and digital access? Certainly not. But is the healthcare sector making the most of the opportunities?

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Diabetes UK uses Lego to address diabetes myths

Teams up with Brickabetes to document the highs and lows of living with diabetes

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Ogilvy & Mather’s ‘Breathless choir’ wins top pharma prize at Lions Health

FCB’s ‘Project literacy’ and DAVID’s ‘Manboobs’ also take home Grand Prix awards

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Lessons from a squirrel

Curiosity drives us, tenacity allows us to rise and creativity enables us to shine

Lucid

Future-proofing with a comprehensive talent development strategy

Lucid Group is an award-winning group of specialist medical education companies. Over the years, Lucid has developed a strong culture of empowerment, thought-leadership, entrepreneurship and passion to improve outcomes for...

Lucid Group Communications Limited

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AbbVie launches chronic skin disease awareness campaign

Online educational resource aims to improve understanding and accelerate diagnosis

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Sanofi Genzyme launches multiple sclerosis awareness campaign

Aims to highlight and address the physical and emotional burden of the disease

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Improving patient outcomes, recognising excellence

Medical education is expanding beyond message delivery into demonstrating that the education actually improves patient outcomes, says Lucid’s Jan Steele

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