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Kantar Media and Pointlogic unveil comms planning platform

Will determine most appropriate channel for reaching target audiences

- PMLiVE

Novartis launches European advanced breast cancer campaign

Campaign launches with audio/visual installation

Boehringer Ingelheim and Lilly launch diabetes education campaign

Follows the partnership’s filing of its SGLT-2 inhibitor for European approval

- PMLiVE

Charting a sea change in medical education

The medical education landscape has changed significantly over recent years. There are many reasons for this sea change, but two stand out...

The evolving landscape of medical education

With new stakeholders, multimedia channels and budget constraints, medical education is changing fast

- PMLiVE

From marketing to medical: Pharma’s informational source shift

The changing role of medical information in HCP communications pathways

ABPI London offices

Pharma paid UK healthcare professionals £40m in 2012

Payments published as part of ABPI drive towards greater industry transparency

- PMLiVE

Communicating clearly: using PowerPoint properly

How to design and use data slides that really add to your presentation.

- PMLiVE

Virgo Health opens New York and Singapore offices

Susan Cuozzo will head the US team and Rachel Norager the Singapore team

- PMLiVE

Swedish regulator rules Boehringer press release is advertising

German pharma company fails to appeal decision

Max Brady: ‘If I could change one thing…’

The Managing Director of Litmus MME explains what he would improve within the industry

- PMLiVE

Shire launches ADHD and You educational website

Resource designed for patients, carers and HCPs

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