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Axon Communications boosts London team with five hires

Lucie Burns, Denis Bilotta, Samantha Treadwell, Karley Ura, Kate Peregrin all new-comers

ABPI London offices

Industry pays £310m to underwrite medicines bills

Latest fourth quarter rebate revealed as pharma looks to ‘underwrite’ the NHS drugs bill

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Cancer Drugs Fund a ‘missed opportunity’, says MP

Chair of the Liberal Democrat health committee Paul Burstow says the CDF should have gone further

- PMLiVE

UCB plans epilepsy ‘hackathon’ to develop new digital tools

Aims to attract developers, designers and digital experts to Hack Epilepsy

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Cosentyx has big impact on psoriasis, says Novartis

New data shows it to achieve clear or almost clear skin

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GSK sells another chunk of South Africa’s Aspen

Paid $418m for an 18% share in Aspen in 2009

Webinar on-demand: The e-detailing wow factor in 2015

E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have...

Anthill Agency

- PMLiVE

Maetrics promotes Steve Cottrell to president

Was previously VP of business development

- PMLiVE

Takeda’s Entyvio recommended by NICE for bowel disease

But must supply the drug at a discounted rate to the NHS

Use of biomarkers in marketing

Mark Assenti talks about utilisation of biomarkers in marketing is a trend that we have seen growing in 2014 and expect to hear even more about into 2015.

Blue Latitude Health

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AstraZeneca bullish on diabetes franchise fortunes

Other big pharma firms face a difficult 2015, but AZ is confident it won't

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Keytruda is UK’s first early-access medicine

Merck’s melanoma therapy accepted under the UK’s EAMS

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