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The Trust Test

- PMLiVE

UK bets on information power in new online health strategy

Ten-year plan aims to transform the way NHS information is used

Future of health is in cloud computing and big data, says former Apple CEO

John Sculley forecasts huge increases in computing power and cheaper online storage will help solve problems with healthcare

- PMLiVE

Valuing creativity

Evidence suggests that this business asset is vital in driving forward a brand's commercial success

- PMLiVE

World’s first mental health electronic patient record goes online

South London and Maudsley NHS Foundation Trust teams up with Microsoft to unveil MyHealthBox

- PMLiVE

‘Make it Better ‘– the Gained Momentum from a Strong Campaign

A successful campaign doesn't simply say that a brand is well championed. It's an essential in getting increasingly effective drugs prescribed, and the next generation through the pipeline

Half of med devices firms use social media

Survey finds social media is an integral part of the medical devices industry

- PMLiVE

Bringing PR in from the cold

Patient advocacy and role of PR in market access

Sanofi launches iPhone blood glucose meter in the US

Signs Apple Store deal for iPhone, iPod touch and iPad compatible device

US doctors’ use of iPads and smartphones ‘evolving rapidly’

Manhattan Research says 85 per cent of physicians own or use a smartphone for professional purposes

- PMLiVE

Europe needs new legal basis for health data, says eHealth Task Force

European healthcare also needs fundamental reorganisation if it is to benefit from IT advances

UK pharma won’t have to ‘trawl internet’ for adverse event reports

MHRA confirms that limits of pharmacovigilance responsibility also apply to blogs, chat rooms and social media sites

Interview: Jane Griffiths, Janssen EMEA

The company group chairman of Janssen EMEA tells Tom Meek why a focused product portfolio and expert staff are imperative to success

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