Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

The Trust Test

Non-branded digital resources are “strong drivers of action”

Over 40 per cent of online US adults discuss medication with a healthcare professional after using a pharma-sponsored digital resource

- PMLiVE

The role of systematic review in market access

Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world? 

- PMLiVE

Creating a digital campaign

Are your stakeholders still stuck on rhetoric – playing the waiting game before committing fully to an online presence? Skilfully interacting with a target audience simply means a change of...

ABPI: Nothing to stop pharma using social media

Provided it's done in a responsible way, says UK pharmaceutical industry body

Allergan Botox tweet breaches UK pharma’s Code of Practice

Company ruled to have breached Code over employee’s use of a personal Twitter account

Boehringer to begin beta-testing Facebook game in March

Syrum's full launch delayed for improvements, including the addition of educational content

Pharma ‘neither leading nor lagging’ on Twitter

Benchmarking study counters some of the myths of pharmaceutical social media

- PMLiVE

Digital healthcare marketing trends to watch out for in 2012

Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012

US public backs pharma involvement in patient communities

Online adults support, by more than 2:1, industry participation in health communities

- PMLiVE

Website build and usability

How to execute digital: Faisal Ahmed explains how to build a website to represent your brand

Sermo founders set up new online patient community

Par8o aims to foster greater collaboration between patients and their doctors

- PMLiVE

Interview: John Dineen, GE Healthcare

GE Healthcare's president and CEO tells Dominic Tyer about the rising importance of molecular diagnostics and how his company is moving increasingly closer to the biopharmaceutical world

Subscribe to our email news alerts

Latest jobs from #PharmaRole

Latest content

Latest intelligence

Quick links