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The Trust Test

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UK government and NIHR accelerate plans to improve clinical research delivery

The government has created a focused plan for action to transform UK clinical research

- PMLiVE

Injecting some humour

Do we have a tendency to be too serious in our healthcare marketing and comms?

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Innovative Trials at the 2023 Lloyds Bank British Business Excellence Awards

Innovative Trials achievements recognized at the Lloyds Bank British Business Excellence Awards

Innovative Trials

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Novo Nordisk announces $2.3bn investment to expand production site in France

The investment will increase the manufacturing capacity for Novo's GLP-1 products

- PMLiVE

AstraZeneca gains rights to Usynova’s KRAS inhibitor in deal worth almost $420m

There are currently no approved drugs specifically targeting the KRAS G12D mutation

Can Cinderella save us?

Study finds AI detects AMR faster than gold-standard testing

The method detected AMR with at least 80% accuracy on a per-cell basis, within 30 minutes

- PMLiVE

UK’s Autumn Budget details measures to boost life sciences sector

The new budget will aim to advance research and manufacturing in the UK

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The rise of digital healthcare – fuelled by open innovation in healthtech hubs

How the ever-increasing uptake of digital solutions is enhancing patient engagement, increasing access to care and lowering the cost of drug development

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Healthcare in the age of AI: How will artificial intelligence impact future decision-making?

Authored by: Constanza Salas, Jhon Galindo and Rachel Howard

Inizio

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Medscape Medical Affairs Celebrate a High Commendation at the PMEAs

Last night the Medscape Medical Affairs team gathered in London for the Pharmaceutical Marketing Excellence Awards (PMEAs) where their entries, Transatlantic Exchanges: Artificial Intelligence and Data Science in Oncology and...

Medscape Medical Affairs

Ease and Effectiveness of Knowledge Sharing; the top 10 benefits of virtual advisory boards

Here's another great tip on why the benefits of virtual advisory boards are superior to in-person and hybrid advisory boards. #8. The Ease and Effectiveness of Sharing Knowledge and Data...

Impetus Digital

- PMLiVE

23rd PMEA celebrate excellence in pharmaceutical marketing

This year’s Awards were held at the Sheraton Park Lane in London and included 14 categories

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