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The Trust Test

Tactics Smactics: Why Alignment Comes Before Creative Execution

How to use the correct marketing tactics (Article written 13th April 2020)

Dice Medical Communications

Top-10 Tips for a Sustainable Home Office

Although many people are starting to go back to their offices, at least for part of the week, many others are looking at permanent ‘Work From Home’ (WFH) set-ups. At...

Impetus Digital

- PMLiVE

Sanofi and McLaren Racing come together to maximise performance and operational excellence

The partnership will complement Sanofi’s R&D pipeline, which has 25 new launches planned over the next five years

Roche Basel Switzerland

Roche’s Evrysdi improves survival rates for infants with SMA

The study showed the drug reduced serious adverse events and hospitalisations

- PMLiVE

AstraZeneca unveils plans for new US R&D centre

The site, scheduled for completion in 2026, will also include the headquarters of Alexion

Top 10 Most Important Advisor Questions

I’m excited to share another Impetus top-10 list! This time, I focus on the top 10 most important advisor questions that every brand team should keep in mind when designing virtual advisory...

Impetus Digital

Connecting Diverse Communities to Elevate Healthcare

Dvorah Richler, Head of Soaring with Roche, and Michael Duong, Head of Innovation at Michael Duong, discuss the 5 healthcare challenges that Soaring with Roche aims to solve through innovative...

Impetus Digital

- PMLiVE

FDA grants Prothena fast-track designation for next-generation Alzheimer’s disease therapy

Approximately 50 million people worldwide are estimated to be living with Alzheimer’s disease or other dementias

- PMLiVE

FDA approves Alexion’s Ultomiris for generalised myasthenia gravis

gMG is a rare autoimmune neuromuscular disease that causes a loss of muscle function and severe weakness

- PMLiVE

MS Awareness Week – Matt’s story

Matt is 31 and was diagnosed with multiple sclerosis, a chronic immune mediated inflammatory condition, two years ago. Around 100,000 people in the UK are affected by MS and it...

Mednet

Top 10 things to consider when designing hybrid meetings

In this article, we dive into the world of hybrid meetings, including the different definitions of "hybrid," the importance of over-time engagement, and more.

Impetus Digital

Explainer Videos

Explainer Videos in Healthcare Marketing

Could an explainer video help you? Here we’re looking at five reasons to use explainer videos in your healthcare marketing and how they help your content leave a memorable impression.

The Good Ideas Group

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