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PEGASUS SCOOPS EXCELLENCE IN INTEGRATED PRODUCT/BRAND COMMUNICATIONS AT COMMUNIQUÉ 2017

Pegasus, an Ashfield company, part of UDG Healthcare plc, is delighted to have won the Excellence In Integrated Product/Brand Communications award at the 2017 Communiqué awards for its work with...

Inizio

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Erectile dysfunction, constipation, vaginal dryness and other laughing matters

Humour in healthcare brand communications: when and where is it appropriate?

Seven ways that digital has changed pharma marketing

We often think about digital transformation as being something that is going to impact the industry rather than a process that is very much underway. While big changes are definitely...

Anthill Agency

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UK pharma launches legal challenge to NICE plans

Applies for judicial review of budget impact test

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Sanofi to pay $750m for vaccines biotech Protein Sciences

Adds US firm's recombinant-based influenza vaccine to its portfolio

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UK Sepsis Trust named Communiqué charity of the year

Wins praise from the judges for its HCP engagement

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Peter Kelly named managing director of Accord Healthcare UK

He was previously commercial director at Actavis UK

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The digital doctor-patient relationship

The potential of doctor-facing and patient-facing tools

Key principles for developing brand and portfolio messaging

Senior Medical Writer Sarah White and Consultant Zoe Bartley reveal practical tips for creating a strong messaging strategy that works for your brand.

Blue Latitude Health

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Shire wins block of Roche’ ‘misinformation’ over emicizumab

Obtains a preliminary injunction from a German court

Eli Lilly HQ

Lilly wins on appeal in Alimta vitamin regimen dispute

UK Supreme Court rules in its favour over Actavis

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Allergan wins In-House Team of the Year at Communiqué

Faced with seismic change they focused on the business, its customers and people

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