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Centralized marketing with local market relevance: The big challenge for Pharma HQ marketers

There are good reasons for wanting to centralize and control marketing content: it reduces duplication of work, saves money and time, and also ensures a consistent level of quality. With...

Anthill Agency

- PMLiVE

Communicating the prevention message by Tam Fry

Tam Fry, spokesperson of the National Obesity Forum, discusses how prevention is key to tackling the childhood obesity epidemic in the UK.

Say Communications

- PMLiVE

Barry Labinger joins Biothera Pharmaceutical

Brings experience from Human Genome Sciences and 3M Pharmaceuticals

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Public-private partnerships ‘making a difference’ in Europe

One of those is the IMI, which has helped drug development bottlenecks

- PMLiVE

ArchiMed acquires life sciences consultancy Deallus

Healthcare private equity firm is also looking at a number of 'bolt-on' deals

- PMLiVE

Health4Brands makes trio of new appointments

Davide Maga returns to its London office and Natalie Saunders and Emma Marsh join

Deal Watch November 2015

Strategic business expansion or financial engineering?In November Pfizer at long last found a willing acquisition target that may provide the tax inversion it has been desperate to achieve since its...

UCB trials wearable sensor for Parkinson’s

Its medical device combines with a mobile app to measure motor symptom patterns

dengue fever mosquito

Sanofi gets first approval for dengue vaccine

Wins green light for Dengvaxia in Mexico

- PMLiVE

Novo Nordisk will work with IBM on diabetes care

Development of digital platform to help diabetics and their doctors manage their illness

- PMLiVE

V is for Verily: life sciences’ new entry in Google’s Alphabet

Google [x]'s life sciences division renamed

- PMLiVE

Quintiles wins New Models of Care award at PMEA

Rewarded for its rheumatology project for Pfizer

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