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Trust me I’m in advertising

How does healthcare advertising's repute fare in online open forums?

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The science and art of good forecasting

Reliable forecasting will not only allow businesses to better understand their operations, but will also help buffer against the impact of uncertainties

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Sanofi appoints Pascale Witz and Peter Guenter

They will lead the pharma company's two new commercial organisations

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Shire misses Q1 targets as Replagal sales fall

Reduces 2013 revenue forecasts

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FDA committee turns down Aveo/Astellas’ cancer drug

Tivozanib unable to prove superiority to Bayer's Nexavar

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Arena pulls obesity drug Belviq application in EU

EMA asks for more data

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NICE tasked with speeding NHS uptake of new technology

Expanded role will see it takeover the work of the NHS Technology Adoption Centre

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FDA says Janssen’s myeloma drug is a ‘breakthrough therapy’

Should speed up regulatory process for daratumumab

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Merck & Co enters $430m diabetes deal with Abide

Will target group of enzymes known as serine hydrolases

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Britannia promotes Robert Wood

He takes up new marketing director role

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AP Pharma overhauls senior management team

Brings in former Pfizer R&D head as CEO in addition to new president and COO

Healthcare industry apps

App fever seems to have gripped the healthcare industry, but should product managers feel somehow out-of-touch if they don’t have a phone app in development?

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