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How robust is your targeting?

Should we be targeting customers on what they have done in the past, or what they think they will do in the future?

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Ex-Pfizer executive Ed Mascioli joins Affinium as CEO

Robert Radie also appointed to board of directors

Digital: Everyone has to keep learning

In a guest blog, Faisal Ahmed says that when it comes to digital we all have to learn and keep on learning

- PMLiVE

Ogilvy Brussels names new associate director

Barbara Malengreaux will lead the consumer and health practice

Novartis building

FDA deems Novartis lung cancer drug a “breakthrough therapy”

LDK378 will have accelerated passage through development

- PMLiVE

Vanda withdraws EU application for schizophrenia drug

CHMP had previously refused to back the approval of Fanaptum

- PMLiVE

FDA explains draft Alzheimer’s guidance in NEJM editorial

Intends to relax requirements in patient function and cognition

- PMLiVE

Informatics to drive clinical trials in UK

Scotland’s chief scientist says NHS data can support medicines research

- PMLiVE

A helping hand with innovation

As healthcare innovation evolves, pharma is beginning to look beyond its own four walls to embrace collaboration

Ogilvy Commonhealth Worldwide open Moscow offices

Will focus on pharmaceutical and healthcare market in Russia

- PMLiVE

McCann Health UK appoints new executive director

David Barratt was formerly CEO of Euro RSCG Life London

- PMLiVE

NHS launches health app library

Will feature smartphone apps reviewed for clinical safety by the UK health service

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