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Novartis building

Novartis withdraws application for Ruvise approval in EU

Had submitted imatinib mesylate for use in hypertension

Building brand strength – Part 3

This time, how clarity, presence and understanding can make or break your brand

- PMLiVE

Conversation everywhere, but ‘in real life’ too

Technological advances have made it easier for client–agency teams working in Europe and globally to connect but as social animals humans still get the best out of one another when...

- PMLiVE

Portland appoints lead for new health communications practice

Louise Fish is currently director of communications at the NHS Confederation

- PMLiVE

NICE backs two cystic fibrosis treatments for NHS use

Novartis’ Tobi Podhaler and Forest’s Colobreathe recommended at discounted price

- PMLiVE

Merck KGaA starts third phase III trial for cancer hope TH-302

Unique method of action to target cells with low oxygen levels

Bristol-Myers Squibb (BMS) building

BMS Q4 results see earnings increase despite fall in sales

Cost-cutting measures at pharma company help overcome patent losses

- PMLiVE

Take-up for Agnitio’s pull marketing platform soars

Closed-loop marketing business sees 50 per cent increase in last two months from healthcare agencies

- PMLiVE

WHO appoints regional director for the Americas

Dominica’s Dr Carissa Etienne has rich history in healthcare policy

- PMLiVE

Making the switch to OTC

Loyalty strategies are much easier to implement in the OTC segment making switching an attractive option for pharma

Emotional connection helps build trust in pharma products

Can be just as important as a product's functional characteristics, according US study

- PMLiVE

Allergan boosts migraine standing with $1bn acquisition

Acquires Californian neurology specialist MAP Pharmaceuticals

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