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Why Doesn’t OTC Care?

With expiries aplenty and pharma having to study more closely what its generic and OTC competition is doing – and of course much talk about engaging emotionally – even OTC...

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Consumers ready for mHealth but emerging markets will drive uptake

Study finds consumers moving faster than mobile health industry

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Digital Intelligence roundup

Includes a French campaign from Genzyme, Kantar Health’s partnership with Sermo, Havas’ acquisition of Creative Lynx and a digital tip of the week

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Lilly launches oncology trial app for healthcare professionals

Aims to increase patient participation in cancer trials

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The Mindset of Today’s Pharma Marketer

Sure you aren’t still making a ‘push sales pitch’ for your brand? Siting two examples of pharma applying 'pull marketing' best practice, the path nowadays to successful marketing practice is...

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EMA puts reports of suspected adverse events online

New public website launches with side effect information on 650 approved medicines

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Interview: Charles Mgone, EDCTP

The executive director of the European and Developing Countries Clinical Trials Partnership talks to Linda Banks about partnerships and clinical trial success stories

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Digital Intelligence roundup

Includes Pfizer’s Dupuytren’s disease campaign, a Facebook app from ViroPharma, new marketing spend analysis and a digital tip of the week

Enormous value in ‘appropriate use’ of healthcare data

Report says governments, organisations and individuals could benefit from effective 'trade rules' for data

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Text messaging increases medication adherence

Study finds patients who received medicine reminders did better at taking their treatment

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Lilly takes a local approach with its new pharma blog

Lilly Pad Canada is the first in a planned series of country-level initiatives

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Eisai enlists Astro Boy for medicines adherence mobile website

Teams up with the iconic manga cartoon character to launch Japanese reflux esophagitis campaign

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