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Treatment

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The future is bright

The importance of creativity and innovation in the age of the millennial

Digital is different – why new marketing technologies require new ways of working

Digital technology: don’t be afraid to demand more

Anthill Agency

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An effective commercial model for cancer care

Patient-centric cancer care

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Healthcare costs

The technology poised to drive down the cost of healthcare

Healthcare business and operating models redefined

How critical healthcare needs can be met more efficiently and effectively

Is it possible to change behaviour virtually?

Changing behaviour requires a combination of science and art. As technology evolves, so does the breadth of mechanisms (the ‘art’) through which we can deliver science-based, behaviour-change interventions. As the...

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Pfizer joins up with IBM for internet-of-things collaboration

Aims to develop an IoT remote monitoring system for Parkinson’s patients

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Wearables – the technologist’s view

Patient insight is key to a successful solution

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Guiding decisions

How the ever-changing face of market research continues to impact the healthcare industry

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Focus on multiple myeloma treatment: Witnessing a transformation

Consultant David Cooney of Blue Latitude Health will take you through how that transformation has happened, and where the treatment of multiple myeloma is heading.

Blue Latitude Health

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Abbott diabetes sensor wins European CE mark

FreeStyle Libre system gains kitemark

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Measurement: It’s time to get with the real world

We’ve known for years how important it is to exercise, to manage the amount of calories we eat and to sleep well. Over the last five years, we have been...

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