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The Real & The Honestly Fake

In the age of the Instagram filter and the selfie, there appears to be no place in healthcare creative for false perceptions. You’re either REAL, or you’re HONESTLY FAKE.

Page & Page and Partners

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Pfizer closes on EU approval of lung cancer drug Vizimpro

And AZ claims first with Forxiga in T1 diabetes

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Pfizer takeover rumour ignites Amarin shares

Fish oil product shows great promise

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GSK and Pfizer to create combined consumer health titan

Spin-out will allow GSK to focus on prescription drugs and vaccines

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New Pfizer UK leader as Nordkamp moves into European role

Ben Osborn to take on managing director role

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Pfizer gets first FDA nod for hedgehog inhibitor in AML

Daurismo cleared for those too frail for chemo

The handover: Pfizer reshapes itself for a new era

There is a new leader at the world's biggest pharma company - but just how much is set to change at Pfizer?

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Pfizer claims rapid FDA nod for Lorbrena

Green light is latest in a string of cancer drug approvals

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Novartis and Pfizer to collaborate on NASH combinations

Big pharma giants target nascent multi-billion market

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In conversation with Pfizer’s Erik Nordkamp

Pfizer’s UK managing director and newly appointed ABPI President talks to PME about the NHS at 70, the potential of pharma partnerships and some lessons from Europe

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Q&A: Kate Pain

Gemma Jones interviews Pfizer's digital marketing lead

Advance Outcomes

Pharma social media

Posting frequency is down as companies take a ‘less is more’ approach

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